As previously stated, we watched some of these videos or videos
with similar material. It helped reiterate
the goals and how to calculate where the clicks and conversions should be
during the process. While watching this portion of the video, I believe it allowed
me to have a clearer focus on how we should be targeting for our company to
give our advertising campaign the best potential to grow and while remaining
within our given budget. Also, discussions about the landing page with the click
the campaign because our website is quit vague. Our link can only submit to
limited places due to the constraints of the website itself.
The second would be the Google AdWords analytics and how
choosing certain things such as geo-targeting to evaluate how much success it
has in an area. You can use multiple tools to evaluate how successful your
campaigns are. Revenue per Click (RPC) and Return on Investment (ROI) are true
indicators on how well your campaign is performing. These figures are essential
in making changes in few days. Evaluate changes made on sufficient data input
from the site in order to enhance effectiveness. Also, utilize a longer date range to have a
better conversion rate.
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