Week 1

The first theory that I came across that I thought was conceptually important was pay per click (ppc) advertising. The rationale behind the significance is the analytic it involves to run a successful per click advertising. There are many different parts and pieces to having a successful campaign utilizing this forum. It takes a well-planned strategy that involves doing your homework on competitors, ethnic groups, age ranges, and variety of crucial factors. A clear goal must be identified. Another aspect to consider is the cost of the advertising spot that the corporation wishes to employ. The better the spot, the company will have to invest more money.  One example is a search engine page and the associated costs. The target audience is also a key indicator in determining perspective advertising.  The audience and the techniques employed to attract them encompasses a variety of keywords or phrases. These may include the ability to be active search for commonly misspelled words. The final step is the analytic involved in the whole advertisement process. Analytic is used to track the number of clicks on the advertisement to track the corporation’s return on investment. The company may utilize a click through rate which allows the organization to change keywords or key phrases that will provide additional clicks on their website. After clicking on the website, it takes you to the landing page of the site which then gives you the capability of exploring their website.

It is important to tie in the concepts of vital utilization of advertising and the product and services. It takes on the same concept of attracting your audience like pay per click advertising, but is more in depth. Your marketing strategy for pricing has to be based off your competitors.  Extensive research as to what the current market is doing and potential other means of charges is a must to establish a fee range. Like the pay per click advertising, your website placement is crucial so as to receive the most clicks. In normal search engine optimization that placement will be determined by the site’s popularity. Like the pay per click advertising your promotion of your website is also a key ingredient to seeking and attaining success. It is helpful to have a balanced on and offline approach to promotions.  The combination of tactics can drive customers to the website and vice verse.  This is especially true for very popular agencies. Unlike pay per click advertising, these website use cookies to optimize their site for your search. With the establishment being well- known and with great popularity, peer to peer communication makes the firm more personal and more in tune with what the customers are seeking. This allows for predictive modeling and a forecast of what new products should be developed based on the consumers wants and needs.

  

The most important skill set I acquired from the two concepts is planned research and promotion. These seem to be the two best catalysts for advancing your company in the market. The research allows you to acquire were your promotion should be focused in terms of age, race, types of business, etc. Secondly, the promotion is both online and offline marketing aspect which are crucial for both sides to advance. It benefits the company to keep tabs on what words are trending that could relate to their line of work and it also allows them to interact with other individuals as well as gain insight into what people are seeking  and may open up a new avenue of marketing to a relatively untapped area.

I believe my learning was taking in the form of what could I apply to our client in the coming weeks and where after reading I want to advance with our client. I believe that our client has a lot to offer in research and this is something I will stress and how to more appropriately approach it with their goals in mind to help them promote their business to the fullest extent possible. I definitely walked away with a good understanding of product placement and the strategy behind cost and why it is placed one spot over the other including pay per click and search optimization and the methods to determine their success.